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Think Enriched

Think Enriched with Amy Robles is the podcast to guide smart, ambitious women to think bigger, create businesses they love and keep their family first. Amy has trained thousands of business owners to learn marketing & sales strategies. She knows how to help and is ready to work with you. Amy understands that when you enrich a woman's life, you help her entire circle of influence. You can enrich your life and your bottom line. Join us and move forward to your dreams.
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Now displaying: November, 2017
Nov 27, 2017

A year ago, I shared a post about how Thanksgiving is like Leadership. But the more you dive into the makings of a happy holiday feast, the more you realize, Thanksgiving is like your Business.

  1. No matter how well you plan, one thing can derail you how you respond says everything. You think you’ve got it covered- the full logistics. Find the less than obvious things. We thawed the turkey in the bathtub. Lesson learned: Turkey Thaw (Prep) Time. You cannot make up lost time. Be a turtle.  Keep moving forward.
  2. Multiple things are going at the same time. You don’t have to be there for each one.  Efficiency. Don’t crowd the oven. Set stations & spread it out.  Lesson learned: Set up stations. Structure the project with assembly line focus. Become efficient.
  3. The restriction of 1 oven held us back. Three tools allowed us to have multiple things cooked and ready at the same time.  Lesson learned:  Invest in the tools. You need to maximize your efforts and your time.
    • Ask these three questions before making your  next business purchase:
      • How often will I use this?
      • Can I use this tool for multiple projects?
      • Will I be using this in one year in my business?
  4. Dad can do the cranberry sauce. A child can stir while you add. (You take care of the big stuff you must take care of) Pass #2 & 3 priorities on to someone else.  Lesson learned: Delegate. Structure the project with assembly line focus. Become efficient.
  5. Sick kid: yes, even though you plan & make it work, somehow your kid can get sick. Just because. So we were in the InstaCare and late night pharmacy. This is real life. This is how life works. Lesson learned:  Something things you cannot control: health, sickness, the weather. Keep the important things important.  Your business does not overrule relationships.
  6. BONUS Secret:  Yes, you can. If you can plan, prepare & execute a Thanksgiving dinner- you can run a business. (The steps are far more apparent for a holiday dinner. Do your research.  Lesson learned: Believe in yourself. If you are having a hard time, know that I believe in you. You can do this.  You can create something.  Do it now. 
Nov 23, 2017

Ep. 90

How to Take Quality Care of Your People (Think: Your Champion)

Sales Funnel Series, Part 5

Take your small business to be the business “everyone keeps hearing about…”

Who are Your People?

  • Your people (they have decided to be your Super Fan)
  • They’ve been coined “your apostles” because they are out speaking the good word of you. We call them CHAMPIONS
  • They feel comfortable (They seek out new ways to) learn from you, be part of your group, or contribute to your cause.

You know you have a champion when…

  • Their spouse, close friends, and beauty shop ladies know you.  By name.
  • They cannot stop talking about you.  Everywhere.
  • The love and buy every, single thing you sell.
  • They volunteer to do more, buy more, or give you even more than what you asked of them.
  • The relationship between you and your champ is what we call “The Ultimate Win-Win.”

Why do your champions matter?

  • Organizations, businesses, and even political parties do not survive WITHOUT them.
  • Example: NFL with the Seahawks fans in freezing cold weather.
  • These are the lifeblood of your business.  Think of Cheers, “Norm…” walks into the room. 
  • McDonald’s shift and the old, curmudgeonly guys come in for morning coffee and pancakes. They know their menu better than you.

How do I influence my champions even more?

  • Figure out a way to be one-step ahead of their request. Keep them happy.
  • Example: NFL with the Seahawks fans in freezing cold weather.
  • These are the lifeblood of your business.  Think of Cheers, “Norm…” walks into the room. 
  • McDonald’s shift and the old guys come in for morning coffee and pancakes. They know their menu better than you.

Why are they so committed to me & my services?

  • They seek connection.  Find ways for these members to meet others like them.  (Membership group. MeetUp of members.)
  • They want status.  (For the Inner Circle of fans.  High paying customers… we offer this…)
  • They want access to you.  (NFL, meet the players day…with purchase of this & this…)
  • Find ways to have “elite club members only” events.  (Only season ticket holders get to attend the event…)
  • If you buy this package AND the membership bonus, you’ll receive FREE _________.

What else can I offer them?

  • Signed copies of your work (great for creators.)
  • An open house of your newly remodeled restaurant (by invite only of those reward members that have 5,000 points of more.)
  • Offer a new experience. 

How often should I connect with them?

  • Surprise them. 
  • Make it personal. Everyone knows a card is coming at the holidays.  I send a card 2-3 times a year in the off months.
  • Leave something that reminds you of them. 
  • Send them tickets to your exclusive event…
  • A simple thank you card for doing business with you.  Buy the staff lunch after your business with them.

 

How do I include them?

  • Something special…just for them.  Think everyone can buy tickets to a concert.
  • Few pay more for the up close seats.
  • They pay more for the backstage passes.
  • And your champions will pay a lot more for the “15-minute meet the band” before the show… (that comes only with  up close seats and backstage passes…)

So, How Do You Quickly Get Started with Your Solid Sales Funnel?

  • Take one step and start moving forward.
  • Next time I'm going to show you how to do even more and get your customers to start talking about you.
  • You have big work to do. I love showing you how to simplify the steps so you are working smarter instead of harder.
Nov 16, 2017

Ep. 89 You've made the sale. Now make a connection.      How to Get Your Customers Speaking About You.      Be the tour guide. Remember that funny scene in Toy Story? Tour Guide Barbie drives them through the experience. 1.  Show them what to do next. Don't assume they know. (Don't give them a fish!)  Think of our discussion on the last the sales episode.   Focus on the relationship. Thank them directly. Tell them, “Great!  Do this next…” Take them to the next step, add the link so they can follow your process.  2.  Need a testimonial or review?  You guide them through it. If they send you an email with some great feedback, ask if you can share it. If they tell you in person, ask if you can write that down and they can add their insights. You can write a testimonial and ask if they would be willing to endorse you. Ask customers to leave a review on Yelp. Or your Facebook page. Only ask for one request.  Too many requests and what happens?  Nothing. 3. End every communication with Calls to Action (CTAs).  As the tour guide on this sweet experience for your customer Walk them through the maze of customer service.  Example?  Trying to pay the electric bill here is completely different experience from paying the cell phone bill.  Say, for example, “Now, click on the link and leave a review on iTunes.” You may have to show them how.    Social Media Steps to Get them to Speak More About You Consider opportunities like this for social media: Ask a question.  Tell them to “hit like,” or “Give this a thumbs up if you know what I’m talking about…” Ask for exactly what you want. 'Fill in the blank..." If you are on a Facebook live, ask your audience to give you some love (click on those little hearts) then share this recording so others can learn, too. On a live recording, tell them the exact words you want them to post below. Intrigue your readers on your blog, “Comment below,” or to share this on social media…   Real Life Steps to Take so Customers Speak About You The process is: See > Serve > Show > Share: See:  they see me, I see them. We connect. Serve:  help them somehow.  Share some insight.  Show your personal touch. Tell them why. Show: Show them how.  Take their phone, open the podcast app, subscribe them to the show. (Note:  I actually did this with some women at jury duty last week.  This works!) Share:  Ask them to share it with someone who would love this.  (People don’t enjoy buying what they NEED, they enjoy buying what they WANT.)   So, How Do You Quickly Get Started with Your Solid Sales Funnel? Take one step and start moving forward. Next time I'm going to show you how to do even more and get your customers to start talking about you. You have big work to do. I love showing you how to simplify the steps so you are working smarter instead of harder.

Nov 9, 2017

You know what a smart, ambitious looks like.  

We love what she accomplishes.

We admire & respect her.

So why is it so hard to recognize the smart, ambitious woman in ourselves?

This is a tough concept we haven't talked about enough.

Smart, ambitious women are so busy caring for others and reaching out to make a contribution to the world they can easily overlook themselves.

So today let's break it down.

All smart, ambitious women have 5 strengths that are innately part of who they are. 

These women:

  1.  Believe in themselves.
  2.  Plan to succeed.
  3.  Have the heart to serve & to teach.
  4.  Finish the job.
  5.  Epitomize "aggressive consistency."

These are strengths that we can all work on.  It is this inner grit that makes us stand out.

But there is more to it.

This is The Value that Unites All Smart, Ambitious Women

Allow me to share my delayed jury duty experience.

It hit me how important this is when another juror looked right at me and said,"Motherhood is hardship."

The value that unites us is family.

Family is our top priority.  Family is our full focus.  Family is our place of happiness. 

The smart, ambitious women I work with show the value of family many ways. 

There is a role in your family situation that only you fulfill.

I teach business, marketing and how to increase your bottom line...so that you can fulfill that very important role in your family.

Behind my family and my faith, this is my life's purpose.  

As a smart, ambitious woman, money should not control of what you are able to accomplish in life.

Let's get your business thriving.

Email me directly and let's get you on the right track.  amy@thinkenriched.com

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