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Think Enriched

Think Enriched with Amy Robles is the podcast to guide smart, ambitious women to think bigger, create businesses they love and keep their family first. Amy has trained thousands of business owners to learn marketing & sales strategies. She knows how to help and is ready to work with you. Amy understands that when you enrich a woman's life, you help her entire circle of influence. You can enrich your life and your bottom line. Join us and move forward to your dreams.
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Now displaying: February, 2018
Feb 26, 2018

Welcome to Your Monday Maxim with Amy:

This your mental Vitamin B. Each Monday I share a little motivation & insight to start the week. You’ve got a lot of people depending on you. There is big work for you to do. So here’s a maxim for you, the smart, ambitious woman, to help you SHINE.

“Women have to take the time to focus on our mental health- take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”  - Beyonce

No more self-talk that is so cruel to yourself.

Self- care:

1.  Is not bubble baths and massages.  Find what works.

2.  Is personal to you.  Just because it works for a friend doesn't mean it is going to work for you.

3.  Lifts you up so you are filled.  Your soul has a gas tank and the truth is, most of us are running on fumes.  Time to fill up.

 

Feb 21, 2018

You're a smart, ambitious woman. You know you're supposed to value yourself.

You make sure that the work gets done.

That everyone contributes.

And that tiny details are taken care of, things are turned in on time, and you are serving others.

You value the lessons learned in the work.

While you teach others to learn, grow and progress.

This is all so very important, but you know what else matters?

Answer this honestly inside:  Do you value yourself? 

This is something it seems, that every smart, ambitious woman is so busy looking out for all the things... the stuff of life, the details are taken care of and things keep moving forward.

You miss the chance to look back and enjoy that moment when you had that tiny win (that was more than just a tiny win... it was setting you on a whole new path for your life.)  When you should savor it.

You rush to the next thing, because it's on the list.  Yet, you haven't processed the last thing.

So as you have more things going on, you can lose yourself in it.

Don't devalue yourself.

Stop missing the moment.

Instead, be all there.  Feel how good your life is right now.

I know, you're thinking, "But my house is still not as clean as I'd like... I haven't made that next promotion... I haven't lost the weight... I'm not there yet..."

Of course not.  That's the future.

You are here.  Right now at this moment.

Answer the Emergency Text

It's late at night, you are about to go to bed.  A close friend that you haven't seen in a while texts you and says, "I'm feeling low.  Remind me why I'm a good person."

At that moment, you have no idea what's going on in her life.  You don't know if she just broke up with a boyfriend, or her job is a nightmare or any of that.

None of the matters right now.

What do you do?  Immediately, you instinctively send a text, or two, or several, reminding this friend what a wonderful person they are.  You look inside to their heart and tell them of the exact moment when she stood up and did the right thing.  The memories of the time when you both laughed yourself to tears...literal tears, comes up and you can't help but smile while you continue to text.

Mostly though, you remind your friend that she is loved. Just because.

And you are there for her, no matter where the world takes you.

Then you wait.

It takes a minute or two, but she answers you with a heart and "tears streaming down the face" emoji. She remembers that time, too. And in that tiny moment, you feel that peace.

You feel love.

Imagine Your Screen

We've all had moments when we've felt like that.  It doesn't matter how successful you are, where you come from, how nice the car you drive is...

If you don't value yourself, no one else will see you.  All of you.

You know what's crazy about that?

You're a smart, ambitious woman.

You. Right now.  You have so much value.

You are the one serving in the community.  People say to you, "Girl, how do you do it all?"

People see what you are doing on the outside.  Imagine if they saw what you were doing to yourself on the inside.  If we all walked around with our own, little speech bubble/ screen sharing the thoughts and conversations we are having with ourselves, imagine what that would look like.

The screen above the of exhausted-looking woman in front of you in the check out with 3 screaming kids would say, "I haven't slept in 3 days.  But I can't get sick.  How will we survive without my paycheck?  I'll just push on..." 

The screen of the superwoman who bakes delicious goodies and gives them to neighbors says, "These are so ugly!  You can't do anything right.  Why don't you just quit?  This will never be a business!" 

The working woman, supportive friend, that hasn't settled down woman's screen reads, "Why does it matter if I have a man or not?!?  I would love to settle down.  Quit asking about my dating life! My worth is not based on being someone's wife!"

Your screen, what would it look like?  What do you say to yourself that you would never say to another person?

Perhaps you need to write it down on a paper.  Just so you can see how those words aren't helping you.  In fact, they are hurting you.  These words are holding you back.

So rip that paper to shreds. Destroy those useless words. Burn the paper if you need to, but don't you dare let that inner voice hold you back.

Be There for Yourself

We all have days when we are feeling low.  That's part of this human experience.

We need you.  The full you.  The you that answers your own emergency text when you're feeling low.  The you that reminds yourself you are good.  More than good.  You are wonderful.  That you give and serve.  That you are doing so much to make our world better.

And mostly, that you are loved.  Just because.

You are feeling the value that you have.

Bring more of that to our world.

 

Feb 19, 2018

President Abraham Lincoln said, "I am a slow walker, but I never walk back."

 

Great thought for each of us.  We are pushing forward on our goals and even if we're slow, we keep moving forward.

Have a great week.

 

Shine on!

Feb 15, 2018

Welcome back to the Email Marketing Series!

In episode 103, we started talking about what your email marketing needs to be effective. 

Then in episode 105, we discussed your email marketing strategy.

In this episode, we'll look at why you hate selling online; how you can create relationships with customers and make more sales using email to connect with your audience.

Something you may not have considered: The reason you hate selling online is that it feels disingenuous. It doesn't feel like YOU.

Example, board a flight and the person scanning your ticket or your phone says, "Enjoy your flight."

The worst example was when our family was booking tickets to Disneyworld in Orlando.  We had to make an adjustment and after the call transferred to another someone on the phone lines, the customer service person said, "Have a magical day."  But it certainly did not sound magical.

These are prime examples of disingenuous expressions.

You are not disingenuous.  You are real. This matters to you because you are concerned about having integrity and being true to you.  Even online.

Now, think of your last movie recommendation to a friend...

Or, the recommendation I received on a restaurant in town we haven't tried, a friend said, "You gotta try the fried pickles.  They are phenomenal."

These are very specific.  They are recommendations.  And you LOVE sharing it.  

The key is to build more trust in your online business. 

You build that trust by following :

1. Reveal yourself.  Share what you are doing, where you are in a process.

2. Involve your audience in the conversation.

3. Recommend the solution that works for you.

Think about infomercials.  We've all seen an ad, you know it's an ad while flipping through channels.  You listen for a few minutes and realize a half hour has passed.

What happened?  You were involved.

So, how do you do this with your email marketing?

You build the trust.  Follow the same steps in this way:

1. Reveal yourself.  Share what you are doing, where you are in a process.

You reveal yourself when you Tell a Story.  Don't write a novel in your email, just a few sentences is enough. Make the picture evident.  

2. Involve your audience in the conversation.

To involve your audience, Ask a Question.  You've just painted the picture, you can easily ask, "What would you have done?" Or, "What do you think happened?" Or, "So guess what she did?"

3. Recommend the solution that works for you.

The story and question now give you a chance to Share the Solution (that is, What You are Selling) to explain how it worked. Be sure to share the most important part, The Results.  It's about those results.

4. From there, Make Your Offer

Tell your customer what they must do now to get those same results.  Emotion makes the sale.  Be sure to talk about how it feels to use your product/service/offer.

By following these specific steps, you make more sales through email.  But you're doing it in a way that is genuinely you.

Build trust and credibility as you make more money. That's email marketing success.

 

Feb 12, 2018

Welcome to Your Monday Maxim with Amy:

This your mental Vitamin B. Each Monday I share a little motivation & insight to start the week. You’ve got a lot of people depending on you. There is big work for you to do. So here’s a maxim for you, the smart, ambitious woman, to help you SHINE.

Today's quote is:

“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.”  Ray Goforth

 

Feb 7, 2018

You've started your online business. Things are going well.

You know you need to have an email list to make your business grow, but every time you hear someone mention it you think...

What do I even write about?  How do I get someone to sign up for my list?  What makes someone decide to learn more?

That's all part of your email marketing strategy.

The cycle of email marketing runs in a circular pattern:

Outsider >> Acquaintance >> Ally >> Insider

How do you do that?

When someone considers subscribing to your email list, they are considering if they would want you at their dinner party...

1.  Offer them something to initiate that first, critical interaction.

    So what is that?  It's called an opt-in, a lead magnet, a giveaway, etc.  We'll call it a lead magnet.  

Your lead magnet helps your potential client/customer:

  • Succeed at a new skill.
  • Make a purchase.
  • Get started on a first step.
  • Learn some secret information.
  • Save them time.
  • Eliminates extra steps.

2.  Before you create a lot of extra work, consider the following:

  • What does my customer want?
  • What is the best method to connect with my customer?
  • What do I already have to offer?
  • What do I offer exceptionally well?
  • What is the first thing my customer needs to know?

3. I've created a guide for you with 20 ideas for a quality lead magnet.  You can find that here. 

 

Just like your closet or your pantry, when you focus on your email list remember, "Quality beats Quantity.  Every time."

This is section one of the email marketing guide.  Next time we'll talk about how to make your first automated email sequence.  

Feb 5, 2018

Monday Maxim with Amy 2018:

It’s your mental Vitamin B. Each Monday I share a little motivation & insight to start the week. You’ve got a lot of people depending on you. There is big work for you to do. So here’s a maxim for you, the smart, ambitious woman, to help you SHINE.

"Do what you feel in your heart to be right – for you’ll be criticized anyway." -Eleanor Roosevelt

Feb 1, 2018

If I could go back at the start of my business, I would tell myself one thing, "Master Email Marketing." 

These next few episodes are all about the lessons of email marketing I wish someone would have taught me.

Your success is in your hands now.  It feels like I'm giving you the keys to a brand new Tesla.  

Start her up.  Set her on autopilot and watch your business take off.

Here is your email marketing primer, the broad strokes. 

1. Set Up Your Strategy.

  • Establish your rules for business.
  • Show them what to do next.
  • Walk them through the process.

2.  Be You.  The Real You.

  • Share what is happening in your life.
  • Authentic vs. Being Transparent (Authenticity is sharing how you feel inside, what you are learning intellectually.  Transparency shows the whole mess.  All of the pieces falling apart.  It's like a country song gone wrong... Don't lose credibility.)
  • Use your real voice as you are making an offer to your customers. 

3. Build Community 

  • Make the connection with your group.
  • Show how what you offer helps others.  Build interdependence within your community.
  • Focus on your own group.
  • Get their input. Ask questions. Take a poll, etc.

4. Tell a Story

Think of the 3E's:

  • Show your empathy.
  • Be the expert.
  • Share your eccentricities.

Paint a picture of what is happening.

Business is about trust.

You don't have time as a business owner to talk to people for hours on end to make a sell.

Now, you send messages out as packages to build those messages of trust.

5. Be the Teacher

Say to yourself, "Guide My Group."  You already know how to do so many things... now you can share that with your group.

  • Break a project down into small steps. Think about your system.
  • Write down a brain dump...look at the big picture.
  • Avoid the curse of expertise.  (That is, you work at a level 9 or 10, while the rest of the world thinks about this at level 2 or 3.)
  • Make it simple.  It will feel like you are dumbing it down.  You are making it so easy so that you can explain it in basic bones components.
  • Be the person to show someone how to do the beginner's guide.
  • Tutor the beginners.   Instant Pot example.

6. Be a Reporter For Every Email

  • Answer the questions before they ask. 5 W's:  Who, What, When, Where, Why 
  • Show them the How...
  • Find ways to walk them through the steps.
  • Remember 7th grade? You don't know the Algebra teacher...and once he starts talking, Math becomes so much fun.  The teacher has inspired you. That's what you'll do with your email sequences.

You already have high-level relationships in many areas of your life.

Use email right and you will have lots more people coming to you to learn how to excel.

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